Audrey Montgomery

Product Artist & Customer Scientist

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SaaS Product Management expert with more than 10 years of experience managing teams and products from concept to commercialization. Fluent in all aspects and mechanics of SaaS success, including market analysis and segmentation, product evangelism, requirements gathering, distillation, and automation, agile development methodologies and best practices, complex project management, CRM, channel, partner, and brand development, marketing, training, and sales support, web 2.0 and social media strategies, and start-up growth.

Part counselor, part referee, part translator between the technical and non-technical – all to achieve a final goal that is more art than science: to move beyond the quick-fix mindset and ultimately, bridge the gap to deliver the product that users actually need instead of just the features they think they want.

QuickArrow Inc.
Senior Product Manager

February 2005 – July 2009

As lead product manager, was responsible for successful delivery of numerous new product features and defined a new product designed to penetrate a specific market segment.

  • Key contributor to the product strategy which lead to the successful acquisition of QuickArrow in July 2009.
  • Drove implementation of new product features that contributed to 40% YoY revenue growth through 2008. Primary focus in understanding market needs for Resource Management and Project Management SaaS software solutions.
  • Advised and assisted Sales, Customer Support, Marketing, Partner / Channel Management, Client Account Managers, Trainers, and Implementation Services with unique and complicated client issues.
  • Served as external face of the product. Publicly demonstrated new product functionality and product roadmaps at trade shows, conferences, and remotely via webinars to major customers, prospects and clients. Comfortable speaking in public to groups of two to two-hundred.
  • Architected GTM strategy for company releases, including coordination of client communications and logistics across multiple internal departments. Major contributor to marketing and sales teams for development of product release communications and collateral material.
  • Developed and launched new tool that resulted in 100% process improvement and dramatic timesavings for the team. Improved our release planning and road-mapping processes and led team adoption of Pragmatic Marketing principles.
  • Skilled in managing challenges with client expectations and realities of product changes for a SaaS product.
  • Experienced with development processes from RUP to Agile.
  • Reported to VP of Product Management and served as product evangelist both internally and externally. Regularly presented Product Strategy to Executive Management, Internal and External stakeholders to build consensus. Gathered and defined product requirements based on inputs from internal stakeholders, clients, competitive analysis and market research.
  • Led Product Management team participation on Online Community of clients and partners – including content contributions of Blog posts, forum responses and idea follow-up.

Texas Workforce Commission
Program Specialist IV

March 1998 – February 2005

eVision Project Coordinator
Key liaison for Division on all web-based applications. Identified opportunities to improve business processes by eliminating redundancies across multiple automation systems and insure automated solutions were consistent with organization mission.

  • Provided direction and input into Division IT budget decisions.
  • Successfully implemented process for prioritizing Division IT projects and budget expenditures. - Project Manager
Successfully managed and delivered 3 million dollar multi-year vendor-bid project. Nationally recognized, this product won the 2004 Digital Government Achievement Award and was used by other states as a best-practice example.

  • Maintained detailed project plan and made daily decisions regarding resource allocations, project scope and timeline.
  • Led gathering and distillation of all system requirements. Managed and directed activities of QA team.
  • Managed matrixed team of 10-20 resources through entire SDLC.
  • Provided executive-level status reports, contributed content to press releases and marketing materials.
  • Public face of product – performed demonstrations at conferences, trade shows, and press conferences.
  • Reviewed and approved all change orders, design addendums and final project deliverables.
  • Successfully rolled-out an unprecedented statewide training to over 5,000 users.
  • Oversight of marketing efforts from product perspective, including approval of print collateral and text for TV & Radio advertising.
  • Implemented Customer Support team to support new product. Guided all aspects establishing the team – from developing an issue tracking and escalation process to developing training for that team.

Systems Analyst III

Training Provider Certification System – Project Manager
Key liaison for Division on all web-based applications. Identified opportunities to improve business processes by eliminating redundancies across multiple automation systems and insure automated solutions were consistent with organization mission.

  • Successfully delivered first large-scale web-based application for the agency. Involved in every step of the SDLC: elicited, analyzed and managed requirements, managed change request process, supervised QA plan and execution, end user product training and post-release support.

Other Leadership Experience

Trade Show Crew Chief

March 2003 – March 2005

As SXSW Conference Trade Show Crew Chief, managed crew of 120+ over ten days during SXSW -- with pre-conference time commitment from roughly October through March. Coordinated vendor load-in and load-out for two large, back-to-back trade shows during event. Managed distribution of Exhibitor badges, assisted vendors with issues during event and served as first line of support between vendors and SXSW Sales staff. Experience with recruiting, creating and managing crew schedules, logistics planning for crew during large-scale event, and handling daily challenges that presented opportunities to exercise wide latitude in independent judgment.

Austin History Center Association
Board Member

June 1998 – August 2001

Board Member for 501(c)(3) nonprofit membership organization dedicated to the support of the Austin History Center, the local history archives of the Austin Public Library. As Chair of Public Relations committee, created and maintained website, produced semi-annual 8-page newsletter (including content, layout, print coordination and distribution), completed development of new brochure and developed collateral for major Association events.


University of Texas at Austin (December 1997)
B.A., Government; Minor - Business
GPA: 3.40

Professional Education

  • Project Manager Certificate Program, University of Texas at Austin - Graduate (2004)
  • Software Testing and Quality Assurance, University of Texas at Austin (2003)
  • Project Management for Information Systems, Systemation (2002)
  • Web Development and Design Certificate Program, University of Texas at Austin – Graduate (2000)